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GNR is proud to announce the addition of a new product to their current line-up of recycled rubber goods. A new version of the Park-It parking curb has been added to the mix. The product is 22" and contains two holes, expanding opportunities for commercial application. New uses have already been discovered for the product down south!
Commercial businesses in Mexico have recently caught on to the new 22" Park-It offered by GNR. Typically, parking lots in Mexico use two mini parking curbs (one for each wheel), and businesses have found GNR's product perfect for this application. They are lightweight, easy to install, highly visible, and most importantly very durable.
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It may be the solution you've been looking for to solve your parking lot needs! For any questions or inquiries, please contact Vanessa at: 1-800-641-4143 ext. 222 or send us an email at: info@gnrtech.com
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The Power of Word-of-Mouth |
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Word-of-mouth marketing (WOMM) has been on the rise in recent years, and for good reason. But what is WOMM, and why is it gaining such popularity?
Also known as "viral marketing", WOM campaigns are designed to encourage and stimulate favorable communication about a company's products or services. The "buzz" generated from such marketing efforts not only encourages information exchange about a business, it also increases the likeliness existing clients will make recommendations or referrals to prospects. Many companies are beginning to catch onto WOMM because potential campaign success can be reached at a very low cost.
WOMM typically begins with marketing a direct message to a selective group of individuals. Opportunities for customer participation in the dissemination of information are key elements in gaining participant involvement. Strategically choosing certain media channels and providing customers with something to talk about are imperative to successful WOM campaigns. Media outlets range from offline communication (face-to-face interaction) to online channels - which are gaining more popularity (such as blogs, message boards, forums, newsletters, testimonials, videos, instant messaging, emails, and more recently podcasts). The Internet can be accessed from almost everywhere by anyone. The opportunities to exploit these communication channels give marketers the chance to reach people in unprecedented numbers. |
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The effectiveness of WOM campaigns is argued to be far greater than any other marketing effort generated by a company. Individuals are more inclined to believe opinions or information about a product / service from someone they already know. Customers don't feel "pushed" to buy a product; rather they become involved with the information retrieval process and are "guided" towards products that are worth talking about. Successful WOMM will inherently stimulate conversations about your products / services and soon enough, clients will be doing the marketing for you! All you have to do is give them something to talk about.
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So, get creative and try WOMM for yourself! Be inventive and find a way to get your customers talking about your products. Use media channels that will enable clients to connect with each other. Get them involved in the communication process, and most of all encourage referrals!
If you have any questions regarding your WOM campaign, GNR will be glad to assist you. Please contact Allison at: 1-800-641-4143 ext. 239 or email her at: achow@gnrtech.com
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National Pavement Expo 2008 in Nashville, TN - Come Join Us! |
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GNR will be showcasing at the NPE for its 10th consecutive year! From January 30 - February 2, our staff will be in Nashville, Tennessee presenting our innovative line of recycled rubber products to solve all your parking needs! Discover the many applications we have to offer and learn some effective marketing strategies that will help increase your business and expand your product line. Bring your family, friends, business associates, and prospects and join our staff at the NPE. You won't want to miss this event, so mark it on your calendars!
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GNR Welcomes a New Employee! |
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GNR is pleased to announce the addition of a new employee to our headquarters in Montreal. Allison Chow has joined our team of marketing personnel and will be working on all upcoming marketing initiatives. She will also be attending the NPE this year in Nasvhille, so feel free to come out and meet her at our upcoming event!
To contact Allison directly, please call: 1-800-641-4143 ext. 239 or email her at: achow@gnrtech.com
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We are currently in the process of renovating our website to bring you the most up-to-date information about GNR and our products. Stay tuned to see what we have in store!
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If you have any comments or questions, please feel free to contact us
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GNR Technologies
990 Upton
LaSalle, QC H8R 2T9 |
phone: 1-800-641-4143
email: info@gnrtech.com |
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