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The GNR Reporter - April 2009 Newsletter
The GNR Reporter - April 2009 Newsletter
Increased Risk of Accidents When Driving at Night
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Driving at night Driving at night is often more difficult for some and has in fact been found to be more dangerous than driving during the day. According to the National Safety Council, traffic death rates are three times greater at night than during daylight hours. 90% of a driver's reaction depends on vision, and vision is severely limited at night. Depth perception, color recognition, and peripheral vision are compromised after sundown.
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During these hours, we rely on artificial sources of light while driving and thus become more sensitive to bright lights and other distractions. Some may experience blurred distance vision, night myopia, vision fatigue, or simply have difficulties viewing road signs, pedestrians, and other obstacles due to the lack of available light.
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In order to prevent accidents in all hours of the day, traffic control products are installed to help drivers keep their speeds to a minimum. Traditional devices made of concrete or asphalt however, are often difficult to see during the day, let alone at night. They may sometimes be painted (often yellow or white) and are usually accompanied by a warning road sign. Although this may be adequate for those driving in  Concrete Speed Hump
daylight, they are sometimes impossible to spot well in advance at night. Devices that are installed to help increase safety may actually contribute to the many dangers apparent when driving after sundown.

What traffic control products are highly effective during the day, and at night?

GNR Technologies is a leading manufacturer of parking lot safety solutions made of 100% recycled rubber. These environmentally-friendly products include in-molded reflective highway tape (not paint) in order to maximize the products' visibility, especially at night:
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Easy Rider Speed Bump at night Easy Rider Speed Bump

Ideal for slowing vehicles to a minimum in parking facilities, the Easy Rider Speed Bump includes in-molded reflective highway tape in yellow as well as cat's eye reflectors. This highly visible device is sure to slow vehicles well in advance during nighttime hours. Available in 4' and 6' lengths.
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Safety Rider Mini Hump at night Safety Rider Mini Hump

Ideal for slowing vehicles while maintaining a continuous traffic flow, the Safety Rider Mini Hump includes in-molded reflective highway tape in yellow or white. The square pattern and recessed tape ensures maximum visibility to oncoming vehicles. This module device can be customized to fit the length of any roadway.
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Alley Bump at night Alley Bump

Ideal for slowing vehicles to a stop in alleyways, the Alley Bump includes in-molded reflective highway tape and cat's eye reflectors. Even without surrounding street lights, any oncoming vehicle will immediately spot this device in their headlights. Available in 4' and 6' lengths.
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Park-It Car Stop at night Park-It Car Stop

Used to effectively guide cars when pulling into a parking stall, the Park-It Car Stop includes in-molded reflective highway tape available in yellow or white. Taped ends ensure pedestrian safety and help to prevent tripping. Available in 3', 4', or 6' lengths.
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Home Park-It at night Home Park-It

Ideal for garages, driveways, or carports, the Home Park-It is used to help guide vehicles and protect the surrounding area when pulling into your residential parking spot. The in-molded reflective highway tape in yellow helps you spot the device, even in the darkest garages.
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Reduce the number of accidents at night and install GNR's highly reflective solutions. These long-lasting, durable, and flexible devices can be installed on any road surface.

Contact us at: 1-800-641-4143 or send us an email to place an order, or inquire about our distribution opportunities.
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GNR Exhibiting at the ICSC RECon Show Next Month
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May 17 - 20, 2009
Las Vegas Convention Center
Las Vegas, NV

Booth #5102
Green Zone, South Hall (S1)
Next month, from May 17 - 20, GNR will be exhibiting at one of the largest international conventions in the world. The International Council of Shopping Centers (ICSC) is hosting their annual Global Retail Real Estate Convention (RECon) in Las Vegas, NV. Over 50,000 attendees are expected to visit the 1000+ exhibitors at the show.
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Join us at Booth #5102 in the South Hall (S1) and learn more about our recycled rubber traffic safety solutions perfect for retail parking facilities. We would be happy to answer any questions you may have and look forward to seeing you there!

For more information about the ICSC RECon Event, please visit: www.icsc.org
ICSC Logo
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Did You Know?
Older drivers have even greater difficulties seeing at night. A 50-year-old driver may need twice as much light to see as well as a 30-year old.
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References:

http://downloads.nsc.org/
http://www.roadandtravel.com/safetyandsecurity/2007/night-driving.htm
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GNR Logo GNR Technologies
990 Upton
LaSalle, QC H8R 2T9
Phone: 1 (800) 641-4143
Email: info@gnrtech.com